Make movies and games come to life with the immersive detail and contrast of Full Array LED, powered by the intelligent Cognitive Processor XR. See billions of accurate colors, each reproduced with the subtle differences of the real world with XR Triluminos Pro. And XR Contrast Booster 10 further enhances the dynamic range of the picture bringing out the beauty in everything you watch. Key Features Next generation picture and sound with Cognitive Intelligence See how real your entertainment becomes and experience immersive depth and lifelike picture quality, powered by Sony’s intelligent Cognitive Processor XR. Revolutionary TV processing technology delivers enhanced contrast with detailed blacks and natural colors. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content. Real life depth with deep blacks and impressive brightness Experience real-life depth and detail with the deep blacks and impressive brightness of Full Array LED, powered by the Cognitive Processor XR. By controlling brightness in sections of the screen independently, our new unique Full Array LED backlight structure balances light output to ensure scenes are full of breathtaking contrast. XR Contrast Booster 10 further enhances contrast to feel more true-to-life by maximizing peak brightness and precisely controlling black levels. A wide color spectrum for real-world shades and hues See colors that are natural and beautiful to the human eye. The Cognitive Processor XR enables Sony BRAVIA XR TVs to access billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos Pro further enhances the range of hues and saturation allowing for extremely precise details within textures and ensuring skin tones look completely natural