Everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR. Feel the intensity of the sun and experience all the stars of the night sky with Full Array LED and XR Contrast Booster. With outstanding picture quality, a flush bezel design, and HDMI 2.1 for next-gen gaming, the X90J 4K HDR LED TV is ready for everything. FEATURES XR Picture Enjoy deep, natural, beautiful pictures from any angle with minimal light reflection. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology delivers ultra-realistic pictures full of lifelike contrast. XR Color See colors that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation, vivid shades, and realistic texture can be seen in the flowers. Even pale colors look realistic. XR Triluminos Pro Powered by our Cognitive Processor XR, this TV reproduces color it in a way that humans find beautiful. See a wider palette of colors with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes. XR Contrast Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross-analyzes data, enhancing picture quality in the same way that the human eye focuses for real life color and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker—no more details overwhelmed by shadow or lost in blown-out highlights.